PTEN

Content

Captivate your people with remarkable content that translates the best of your brand.
Captivate your people with a remarkable content that translates the best of your brand.
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Lacking creativity?

You end up just promoting your product or service and the result is always the same: plain selling.

Feeling overwhelmed?

Planning, creating, managing content: you know you need to do it, but it's a lot.

Not evaluating results?

With all the existing metrics out there, you don't measure what's working and what isn't.

I will help you plan, create, and measure content to spark proper conversations.
Luísa Abrahão
Graphic Designer
Dedicated and punctual, besides being a wonderful person, Vero was very organized, helpful, and always brought new ideas to improve the team's performance. I wouldn't have been able to get my work on track without her help!"
Content
Key definitions to get your content creation ready to go.
Strategy

Goals and KPIs

Define your goal and establish the KPIs so you can measure the success and the change you're making.

Ideal Client

Research and define your ideal client to connect with your audience.

content Audit

Audit your existing content so you can see what's working best for your business and what can be improved.

Personality

Define your brand personality and be recognizable, memorable, and loveable by people.

Messaging

Articulate your messaging and voice tone to show its self by the way you speak and the words you choose.

Formats and Channels

Choose content formats and channels based on your brand's personality, purpose, and audience.

Frequency

Set weekly/monthly numbers of posts, days, and times.

Brainstorm

Develop content ideas to create what's relevant to your cause and people.

Content
Turn awareness into engagement, no matter the format.
Creation

Editorial Calendar

Organize your ideas in an editorial calendar so you can plan what and when content will be posted.

Copywriting

Create a copy that follows your brand's personality, voice tone, and message.

Visual Design

Design the creatives needed to communicate your message.

Proofreading

Proofread both copy and design to ensure that it ready to go to the world.

Publishing

Publish the content and show it to the people that matter the most.

Optimization

Optimize the content with ads and hashtags according to your goals.

Management

Manage the channels, comments, and messages so that you keep in touch with your people.

Analysis

Analyze what's working best and what can get better.

Content Marketing is for you if you want to:

• Amaze your people with unique content
• Implement diversity into your conversations
• Create content that's worth sharing
• Establish a community around your brand
• Go beyond product or service

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Before
Content Marketing
After
Content Marketing
Not knowing why you're creating content in the first place
Having clear goals to rock on your creation mode
Feeling you're doing a lot and getting nowhere
Communicating in too many different ways
Sparking the right conversations to the right people
Having brand and content assets articulated to maintain quality and consistency
How do we get started?
1
Pick a date and time that works best for you.
2
Answer a few questions about you and your business.
3
Let's meet and discuss your project ideas.
Packages
Basic

Content Strategy

For businesses that want to establish their content ideas through a roadmap.
Timeline: 4 weeks approx.
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Complete

Content Strategy + Creation

For businesses that want to put their content ideas into action with consistency and authenticity.
Timeline: 6 weeks approx.
Who’s
Vero?

Hi! My name is Verônica, but my friends know me as Vero. Nature, cats, travel, and the "slow and steady growth" mantra are some things that best represent who I am.

I'm super enthusiastic about creativity and communication. That's why I do what I do.

Frequently Asked Questions

I only need a logo. Can I have it?

No, I'm sorry. Before reaching the design part (if you choose the premium package), a brand strategy is required. This will get your logo and identity system on point and will you save you lots of time and money.

Are you a graphic designer?

My expertise embraces strategy, content, and copy writing. That's why I partner with amazing graphic designers that can deliver the best possible visuals for you.

Do you work with other solutions and formats?

Glad you asked! I work with Branding and Content Marketing. We can work with ongoing consulting or a project contract. Contact me so we find the best one for you.

Do I need to go through all of the steps even if I already have some of them?

Not really, but we will do a discovery session to make sure what information do we have to gather.

Do you offer ongoing support after the project is over?

Yes, and I'd really happy to do so! After our project is finished, we can discuss possibilities to keep things going.

Do you offer payment plans?

Yes. I take a 50% deposit at the time of booking for on all projects. As I understand that branding and content marketing is a considerable investment, I'm open to discussing payment plans that work best for you!

Need more answers? Feel free to send me an email: hi@veromotti.com