You only promote your product or service and the result is always the same: plain selling.
Planning, creating, managing content: you know you need to do it, but it's a lot.
Not evaluating results?
With all the existing metrics out there, you don't measure what's working and what isn't.
Define your goal and establish the KPIs so you can measure the success and the change you're making.
Research and define your ideal client to connect with your audience.
Audit your existing content so you can see what's working best for your business and what can be improved.
Define your brand personality and be recognizable, memorable, and loveable by people.
Articulate your messaging and voice tone to show its self by the way you speak and the words you choose.
Choose content formats and channels based on your brand's personality, purpose, and audience.
Set weekly/monthly numbers of posts, days, and times.
Develop content ideas to create what's relevant to your cause and people.
Organize your ideas in an editorial calendar so you can plan what and when content will be posted.
Create a copy that follows your brand's personality, voice tone, and message.
Design the creatives needed to communicate your message.
Proofread both copy and design to ensure that it ready to go to the world.
Publish the content and show it to the people that matter the most.
Optimize the content with ads and hashtags according to your goals.
Manage the channels, comments, and messages so that you keep in touch with your people.
Analyze what's working best and what can get better.
• Amaze your people with unique content
• Implement diversity into your conversations
• Create content that's worth sharing
• Establish a community around your brand
• Go beyond product or service
I'm Vero (or Verônica) Motti. I make brands for people who want to change the status quo and do good to the planet Earth. I am not afraid to slow down to create great change in the long-term.
You can find me writing stories about some trip I've made around the world, giving unsolicited nice advice or just talking to myself.
Welcome. Stay a while. And please, don't be afraid to say hi.
No, I'm sorry. Before reaching the design part (if you choose the premium package), a brand strategy is required. This will get your logo and identity system on point and will you save you lots of time and money.
No! My expertise embraces strategy, content, and copywriting. That's why I partner with amazing graphic designers that can deliver the best possible visuals for you.
Glad you asked! I work with Branding and Content Marketing. We can work with ongoing consulting or a project contract. Contact me so we find the best one for you.
Not really, but we will do a discovery session to make sure what information do we have to gather.
Yes, and I'd really happy to do so! After our project is finished, we can discuss possibilities to keep things going.
Yes. I take a 50% deposit at the time of booking for on all projects. As I understand that branding and content marketing is a considerable investment, I'm open to discussing payment plans that work best for you!
Need more answers? Feel free to send me an email: email@example.com