Be seen as the ideal choice by your people while creating a meaningful movement.

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Lacking clarity?

You have it all figured out inside your head, but you keep wondering why things aren't improving.

Missing trust?

The way you present it isn't ideal for you and people can't easily recognize your business.

Not finding your essence?

Your purpose and values can be aligned and translated into tangible actions.

I will help you grow and cultivate a brand that resonates with your ideal customer and reflects the positive impact you want to cause.
Tatiana Bueno
Because I was 1000% involved in the operation part of the business it was difficult for me to identify the sensitive points of the brand, but Vero brought that light."
A defined plan to build the feelings and impressions of your brand for your audience.

Business Goals

Articulate your business goals to understand where you are and where you want to be.

Environmental Practices

Identify social and environmental issues so you can bloom as a better ethical business.

Ideal Client

Develop your ideal client persona to understand who you are talking to so you can better connect with them.

Brand Audit

Analyze the actions your business needs to take to strengthen its brand.

Brand Purpose

Articulate story, purpose, vision, mission, and messaging to guide all your actions.

Market Positioning

Structure your market positioning based on competition's research to find your profit sweet spot and know where you thrive in your market.

Features and Benefits

Define the features and benefits of your services/products that will matter most to your people and drive clear decisions.

Brand Persona

Create the brand's personality to give a unique character and set of attributes.

Brand Messaging

Articulate your brand's messaging style and buzzwords to craft your message and tone of voice.

Communication Plan

Create a communication plan based on your business objectives to get your message out there with clarity and authenticity.

Brand Platform

Wrap your strategy in a document so you can consult it every time you need to.

Strategy translated into a brand identity system that will make your brand beautiful and unique.


Curate a collection of images, textures, typography, and colors to communicate a certain look and feel.


Create a symbol that is clean and distinct to make people recognize you.

brand collateral

Develop the materials to support your brand in every touchpoint.


Outline your brand's mission, image, and core values to keep things clear whenever you need to.

Branding is for you if you want to:

• Create and position your brand in a way that makes sense
• Have clarity and direction
• Highlight your best attributes and put them into action
• Reshape your narrative

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You're lacking clarity which keeps you from doing relevant actions.
Complete clarity and taking action with confidence and showing up consistently.
Talking and making things for everyone.
Confusing messaging that doesn't represent who you truly are.
Knowing who your ideal client is and creating offers that speak directly to them.
Clear communication that resonates with your personality and values.
How do we get started?
Pick a date and time that works best for you.
Answer a few questions about you and your business.
Let's meet and discuss your project ideas.

Brand Strategy

For businesses that are in their early days or want to re-visit their foundations.
5-8 week timeline

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Brand Strategy + Brand Design

For businesses that are ready to increase their value.
8-11 week timeline

vero motti using her laptop
vero motti smiling

I'm Vero (or Veronica). A freelancer-copywriter-digital-strategist working with founders and creative teams to help create brands for people who want to change the status quo and do good to the world.

You can find me writing stories about some trip I've made around the world, giving unsolicited nice advice or just talking to myself.

Welcome. Stay a while. And please, don't be afraid to say hi.

Frequently Asked Questions

I only need a logo. Can I have it?

No, I'm sorry. Before reaching the design part (if you choose the premium package), a brand strategy is required. This will get your logo and identity system on point and will you save you lots of time and money.

Are you a graphic designer?

No! My expertise embraces strategy, content, and copywriting. That's why I partner with amazing graphic designers that can deliver the best possible visuals for you.

Do you work with other solutions and formats?

Glad you asked! I work with Branding and Content Marketing. We can work with ongoing consulting or a project contract. Contact me so we find the best one for you.

Do I need to go through all of the steps even if I already have some of them?

Not really, but we will do a discovery session to make sure what information do we have to gather.

Do you offer ongoing support after the project is over?

Yes, and I'd really happy to do so! After our project is finished, we can discuss possibilities to keep things going.

Do you offer payment plans?

Yes. I take a 50% deposit at the time of booking for on all projects. As I understand that branding and content marketing is a considerable investment, I'm open to discussing payment plans that work best for you!

Need more answers? Feel free to send me an email: